After another successful year as the title sponsor of THE CJ CUP Byron Nelson, CJ group’s long-term sports marketing philosophy has found another moment to truly shine — and prove its lasting value goes well beyond having made Korean-style crunch chicken an official golf tradition in Dallas. Keeping pace in an era of powerful sports […]
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The Korean beauty and health retailer Olive Young returned to the CJ Cup Byron Nelson Golf tournament in McKinney, Texas, with an expanded K beauty experience. The branded activation included a dedicated zone within the House of CJ activation as well as a standalone concession booth at the seventh hole. Read the full article at […]
House of CJ was an 8,000 square foot multisensory activation at the CJ CUP Byron Nelson PGA tournament in McKinney, Texas. This initiative ran from May 20th through May 24th and was located along the 18th hole fairway. At the CJ CUP Byron Nelson PGA tournament, House of CJ highlighted four distinct Korean lifestyle categories. […]
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