Bringing Korean Culture to Championship Golf
Experience how CJ Group brings world-class golf, Korean culture, and community impact together at THE CJ CUP Byron Nelson.
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WHO IS CJ GROUP?
Rooted in South Korea, CJ is a global lifestyle company creating experiences that touch nearly every part of daily life, like the food we share and the entertainment we enjoy, to beauty, wellness, biotechnology, and global commerce.
For more than 70 years, CJ has grown from its beginnings as a food company into a global family of businesses and brands, including names like bibigo, CJ ENM, and Olive Young. Along the way, CJ has helped bring Korean food, entertainment, and culture to audiences around the world.
By creating new tastes, experiences, and ideas that bring people joy and discovery, CJ is helping shape a healthier, happier, and more connected way of life.
CJ AFFILIATES
CJ Brands at The Byron
CJ BRAND ACTIVATIONS
Experience CJ at The Byron
More Than a Title Sponsor
CJ’s commitment to THE CJ CUP Byron Nelson goes beyond the course. By investing in young golfers, creating opportunities for the next generation, and supporting the work of Momentous Institute, CJ is helping use the game of golf as a platform for connection, opportunity, and lasting impact in North Texas and beyond.
Bridge Kids
Connecting young golfers with PGA TOUR players through mentorship, leadership, learning, and unforgettable experiences.
$1,000 Donated per Birdie on Hole 17
For every birdie made on the iconic 17th hole, CJ donates $1,000 to Momentous Institute in support of youth mental health. Since 2024, CJ has donated $310,000 through the Birdies for Mental Health initiative.
Byron Nelson International Junior Golf Awards
As a presenting sponsor, CJ helps celebrate and recognize the accomplishments of outstanding junior golfers from around the world.
PGA TOUR RECOGNITION
Best Title Sponsor Integration
2025
THE CJ CUP Byron Nelson was honored with the PGA TOUR’s 2025 Best Title Sponsor Integration award, recognizing how CJ brings its identity and culture to life throughout the tournament.
From HOUSE OF CJ and authentic Korean experiences to hospitality and community impact, the partnership brings golf, culture, and purpose together to create an experience unlike any other.
MEET TEAM CJ
CJ proudly supports a global team of golfers, standing alongside them as they pursue their dreams on the game’s biggest stages. Together, they represent a shared commitment to ambition, growth, and the future of golf.
Si Woo Kim
PGA TOUR
Sungjae Im
PGA TOUR
Pierceson Coody
PGA TOUR
Yongjun Bae
PGA TOUR
Kris Kim
PGA TOUR
Community Impact
Supporting Momentous Institute
Partnership Impact
$200,000,000
Through THE CJ CUP Byron Nelson, CJ Group proudly supports Momentous Institute and its mission to build and repair social emotional health with children, families, and communities.
In partnership with Salesmanship Club of Dallas and Momentous Institute, the tournament creates meaningful opportunities to connect world-class golf, community impact, and lasting support for North Texas families.