THE CJ CUP BYRON NELSON RETURNS APRIL 26 – MAY 2, 2027

CJ Group Showcases K-Wave in the U.S Through THE CJ CUP Byron Nelson

This year’s tournament delivered a dramatic finish as U.S Open champion Wyndham Clark fired a stunning final-round 61 to rally from behind and capture the title, defeating TEAM CJ player Kim Si-Woo by two strokes after Kim had entered the final round in contention for victory at his title sponsor’s event. Read the full article […]

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The long game: How a Korean company found a home in American sports

After another successful year as the title sponsor of THE CJ CUP Byron Nelson, CJ group’s long-term sports marketing philosophy has found another moment to truly shine — and prove its lasting value goes well beyond having made Korean-style crunch chicken an official golf tradition in Dallas. Keeping pace in an era of powerful sports […]

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K-BEAUTY GOLF TOURNAMENT ACTIVATIONS

The Korean beauty and health retailer Olive Young returned to the CJ Cup Byron Nelson Golf tournament in McKinney, Texas, with an expanded K beauty experience. The branded activation included a dedicated zone within the House of CJ activation as well as a standalone concession booth at the seventh hole. Read the full article at […]

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