CJ Cup Byron Nelson’s title sponsor brings new flavor to a beloved local institution

K.H. Lee has won twice on the PGA Tour deep in the heart of Texas. but should he ever win the Masters, he has already thought of at least one dish he’d serve at his Champions Dinner the following year: Tteokbokki, a simmered spicy rice cake noodle dish with minced meat.

Lee is back at TPC Craig Ranch this week where he has experienced great success and also where the tournament has a new flavor. Lee’s biggest sponsor, CJ, a South Korea-based holding group with a presence in food, retail, logistics, media and biotechnology, has stepped in to replace AT&T as the title sponsor of the Tour’s annual stop to the Dallas Metroplex.

“It’s a storied tournament,” said Minsok Pal, CEO of CJ Food. “It gives us a permanent for the next 10 years, which allows us to have a deeper connection with the community.

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