‘More than a game’ at THE CJ CUP Byron Nelson

There’s a new sponsor, but it’s the same tournament honoring the legend Byron Nelson in the Dallas metroplex.

The 2024 CJ CUP Byron Nelson, hosted May 2-5 at TPC Craig Ranch in McKinney, Texas, is truly so much “more than a game.” It is a commitment to not only showcasing world-class golf and talented athletes, but also to championing the mental health of children and families. Since 1968, THE CJ CUP Byron Nelson has raised an impressive $186 million for Momentous Institute, a leading mental health organization with more than 100 years of experience strengthening the mental health of children and families in the U.S. and around the globe.

Nurturing future leaders and champions

Bridge Kids, an initiative of the title sponsor, CJ Group, provides aspiring golfers an opportunity to experience the game at the highest level. Launched in 2017, the initiative pairs local junior golfers with PGA TOUR pros, offering them firsthand experiences of golf skills and life lessons through Q&A sessions and mini-games. PGA TOUR players Ryan Palmer and Byeong Hun An hosted this year’s event.

“What an honor to be a part of Bridge Kids here at THE CJ CUP Byron Nelson,” said Palmer. “It is great to see the younger generation getting into the game of golf. That’s the beauty of what we do. Growing the game and seeing these kids out here loving it as much as I do.”

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