CJ Cup Byron Nelson & Charles Schwab Challenge


The CJ CUP Byron Nelson is happening a couple weeks earlier than normal this year. So, rather than focus our attention on a preview of the tournament as we would normally do, we wanted to spotlight the Salesmanship Club and the Momentous Institute, both of which are critical to the CJ CUP Byron Nelson’s success. If you have ever been on property for the Nelson during tournament week and noticed the people wearing the red pants, well, those are members of the Salesmanship Club. 

Momentous Institute, founded by the Salesmanship Club of Dallas in 1920, exists to build a world of emotionally thriving people through innovative mental health services, education, and professional training. Momentous Institute directly serves over 7,800 children and families each year through its nationally acclaimed Momentous School and innovative mental health services.

Momentous Institute specializes in accessible, trauma-informed, culturally responsive, family-based mental health services for young people and their families.

With over 600 members, the Institute is dedicated to innovative mental health services, education and professional training to strengthen children, families and communities. Since their partnership began, the CJ CUP Byron Nelson and Momentous have generated more than $185 million to provide services and care to families in need. The club is on a path to strengthen the lives of more than 1,000,000 families by 2031. 

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