Byron Nelson Leadership Provides Details on New Sponsorship, Charitable Giving, More

With a new, 10-year title sponsorship deal in place with global holding firm CJ Group, Byron Nelson leaders are looking to build on charitable giving and continue to increase economic impact.

The Byron Nelson is back. This go around with a new title sponsor CJ Group, a South Korea-based holding group with a presence in food, retail, logistics, media, and biotechnology. Now dubbed the CJ Cup Byron Nelson—after AT&T’s title sponsorship ended after last year—the tournament at TPC Craig Ranch in McKinney is coming off a 2023 in which it produced more than $80 million in economic impact, according to a study conducted by EventCorp Services, reported first by Community Impact.

“The better we do the more we deliver back to local children and families,” immediate past tournament chair Jeff Eckert said. “If we deliver a great experience, a great golf event, with some fun along the way, while hitting our revenue targets, then ultimately we’ll deliver even more funds to the Momentous Institute.”

Momentous Institute, which is a DFW-based mental health nonprofit, is the sole beneficiary of the tournament. Over the last 55 years,, the Byron Nelson tournament has raised about $185 million for the local nonprofit. Each year, the weekend is the institute’s most significant fundraising effort.

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