KOREAN-FOCUSED MULTI-SENSORY BRAND ACTIVATIONS

House of CJ was an 8,000 square foot multisensory activation at the CJ CUP Byron Nelson PGA tournament in McKinney, Texas. This initiative ran from May 20th through May 24th and was located along the 18th hole fairway.

At the CJ CUP Byron Nelson PGA tournament, House of CJ highlighted four distinct Korean lifestyle categories. Olive Young showcased the K-beauty category through its innovative skincare solutions and sheet masks. K-Food was represented by Bibigo Ramyun and Tous les Jours pastries, while K-cocktails were offered courtesy of the pre-launch Korean spirit brand Jari. In terms of K-Cinematic technology, House of CJ called attention to a 270-degree panoramic theatre showing clips from upcoming films such as Toy Story 5 and Spider-Man Brand New Day.

Read the full article at trend hunter.com.